Take a moment to answer these questions: Is your website doing what you want it to? Does it contribute to your business’s traffic and revenue? Is your website giving you a good ROI? If you answered yes to all these questions, that’s great! If you answered no to any of them, keep reading.

You might have done everything right during the website design process. Hired great professionals, made an investment, described your ideas clearly, worked on your content and SEO. But for some reason, your website still isn’t performing well.

This is a very common issue. It happens when you put a lot of work into developing a functional, attractive website, but then leave it sitting there without new content or software updates. It gets old and stale and search engines forget about it. Luckily, you can change all that.

Maintaining your website is a critical factor in its success, but many business owners neglect to do it. You should think of the initial website build as the foundation, while the ongoing maintenance is what will make your website into a fully functional and engaging creation. You can’t see your full return on investment without maintenance.

Check out these five reasons why you should be regularly updating and maintaining your website:

1. Your website gives people an impression of your business

If you’re an entrepreneur, you’ve probably been to networking events and gotten a collection of business cards. Like everyone else, the first thing you probably do is take a look at their websites. You, and every other website visitor, will form your key impressions of the business based on their website. Is the content up to date? Have they posted nothing for the past year, or let their copyright date drift into the past? Are there banners for a Christmas sale even though it’s February? These things will give people a bad impression of your business. By keeping your website fresh and frequently updated, you’ll show visitors that you care, you’re committed, and you can be trusted.

2. Improve your search engine ranking and traffic

Search engines index websites with new content more highly. Once your content gets old, it’s almost impossible to be ranked highly in Google, Bing, and other search engines. Maintaining your website means that search engines will keep crawling it and ranking you for important keywords. With software updates and fresh content, you’re giving your website a fighting chance at ranking highly for the keywords that matter for your business.

3. Make sure your website visitors return

People want to become repeat customers. Finding a new business you like can be difficult and it’s easier to repurchase or shop with the same company than to take a chance on a new one. By offering your customers up-to-date information, you make it easy for them to keep shopping with you. Regular maintenance of your website offers them the information they need to trust you and become a loyal customer instead of a once-off buyer.

4. Keep your security updated

Make sure you’re using the most recent bug fixes and security patches to keep your website safe and secure. This is particularly true if you’re using a content management system, which you should be! Hackers will target pretty much any kind of website, not just ecommerce platforms, and plant malware and Trojan. It’s easy for them to do this if you’re using old security software and your website isn’t regularly maintained. Google will delist your website if they detect malware and potential customers will be understandably angry if their devices are infected by software downloaded from your website.

5. Help your website keep up with evolving technology

The internet never stops growing and evolving. There are always new technologies and online marketing methods available, and you should make sure that your website keeps up with them. It can be tempting to let your website languish and do a big update every few years but it’s better to implement small, modern changes on a regular basis. This way, your website looks professional and can really compete.

In Conclusion

If you take care of your website, it will perform well and offer you the best return on investment. Here at A La Carte Web Services, we’re sure that we can help you maintain your website so it really benefits your business. Contact us to find out more about how we can help you get the best possible results from your website.

Independent Solar

Company: Independent Solar

Website: solarips.com

What We Did: We were originally tasked to support SEO, but we discovered their Wordpress theme was difficult and challenging to work with. We suggested building a the site on a different more user-friendly theme. During the rebuild, we enhanced various elements, optimizing layout, improving load times, and ensuring mobile responsiveness. The result is a streamlined, visually appealing website that’s easy for the client to update and provides a polished experience for visitors interested in solar solutions.

Westborn Carwash

Company: Westborn Car Wash

Website: Westborncarwash.com

What We Did: We designed and built a custom website from the ground up for Westborn Car Wash on the Squarespace platform, fully tailored to meet their unique needs. From a modern, clean design to an intuitive layout, every page was crafted to showcase their services and deliver an engaging user experience matching their brick and mortar location. Our team ensured the site contain optimized title tags and headings, making it simple for customers to find information and connect with Westborn Car Wash. Built with their brand and customers in mind, the website supports their business goals with a polished, professional online presence that’s both visually appealing and functional.

Efshar Project

Company: Efshar Project

Website: Efsharproject.com

What We Did: We took this website under our care to provide dedicated webmaster support that aligns with their mission and marketing objectives. Understanding the unique needs of a nonprofit, we focused on enhancing the website’s functionality, ensuring a user-friendly experience that effectively communicates their vision and goals. We improved their search functionality on their website. Our ongoing support includes performance monitoring, actionable insights, and analysis support.

Colorado Railroad Museum

Company: Colorado Railroad Museum

Website: Coloradorailroadmuseum.org

What We Did:We brought the website under our care to enhance every aspect of the site, from design related matters to ensuring it operates smoothly and effectively. Our team addressed and resolved long standing issues, optimized various site components, and streamlined the layout for improved user experience. We also implemented regular maintenance, delivering ongoing analytics recordings on analysis findings and provide insights into performance and visitor engagement. Through these reports, we highlight areas for improvement, keeping the website dynamic and aligned with best practices for optimal functionality and impact.

Advantary

Company: Advantary

Website: Advantary.co

What We Did: We took over website support for an investment management company using a Wix platform, focusing on enhancing functionality and ease of management for their extensive events and team pages. We ensured all pages were consistently formatted, creating a polished, professional look across the site. We also supported their Wix Collections, allowing allowing the client to make updates themselves more efficiently. By addressing design consistency, improving site organization, and integrating customized solutions, we’ve created a user-friendly, robust website that supports the client’s ongoing needs.

David Singer Health Insurance

David Singer Health Insurance

Company: David Singer Health Insurance

Website: Davidsingerhealthinsurance.com

What We Did: We designed and built this Wordpress website using the Divi theme, and provide occasional post launch support as necessary.

Kabbalah Experience

Company: Kabbalah Experience

Website: kabbalahexperience.com

What We Did: We provide post launch support, discuss website strategy, review analytics, and update and improve various pages as requested.

Gourmet Meat & Sausage Shop

Company: Gourmet Meat & Sausage Shop

Website: gourmetmeatandsausage.com

What We Did: We designed and built this new Wordpress website using the Divi theme.

Kipp Creative

Company: Kipp Creative

Website: kippcreative.com

What We Did: Client came to us with a design and we built it on Wordpress using the Divi theme.

Music on Tap

Company: Music on Tap

Website: Musicontapco.com

What We Did: We designed and built this website using Wix.

Sparks Steak House

Company: Sparks Steak House

Website: Sparkssteakhouse.com

What We Did: We designed and built this Wordpress website per client's needs, and provide ongoing post launch support.

Unparalleled Glass

Company: Unparalleled Glass

Website: Unparalleledglass.com

What We Did: We designed, built and manage this Wordpress website.

Visibility Solutions Group

Company: Visibility Solutions Group

Website: Visibilitysolutionsgroup.com

What We Did: Client provided the design, we built it on Wordpress using the Divi theme.

Malman CRE

Company: Malman Commercial Real Estate

Website: malmancre.com

What We Did: We designed, built and manage this Wordpress website.

Nourished Roots Nutrition

Company: Nourished Roots Nutrition

Website: Nourishedrootsrd.com

What We Did: We designed, built and manage this Wordpress website.

Home Style Direct

Company: Home Style Direct

Website: Homestyledirect.com

What We Did: We built this Wordress website using the Divi theme following detailed artistic direction and design.

Phoenix Strategies Colorado

Company: Phoenix Strategies Colorado

Website: phoenixstrategiescolorado.com

What We Did: We built this Wordpress website using a provided detailed custom design.

Courtesy Website Review

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