Screenshot of Google AnalyticsSEO, or Search Engine Optimization, has seen some hype in the last several years. If you’ve heard of it, you would be right to know it has to do with various strategies to bring more traffic to one’s website. Over $65B was spent on SEO since 2016, with future growth ahead. And we agree, being optimized can be a powerful tool. That being said, SEO itself is quite young (~20 years old), and with all the hype often comes confusion, misconceptions, and frustrating results.

Therefore, we figure we take some time to shed some light on one aspect of SEO where we believe it all counts, at least here at A La Carte Web Services.

Organic SEO: The Most Valuable Juice

Organic SEO is the process of maximizing your visibility in the organic search results. Organic search results are unpaid listings. As opposed to paid SEO or social media advertising, Organic SEO does not require a PPC campaign or monthly advertising dollars.

Different Traffic Sources = Different Engagement

As you’ll see in the data below, the interaction your website receives from your visitors will generally vary based on which traffic source they came.

Below are screenshots of Google Analytics for 8 different websites showing data of different traffic sources. Private information has been removed or blurred out. For your convenience, we’ve highlighted the organic traffic in red.

Definitions

In the table you’ll notice the columns ‘Bounce Rate’ and ‘Avg. Session Duration’:

Bounce Rate The likelihood a visitor will leave the site without engaging with the site. Generally, the smaller the number, the better, but there is no perfect universal number. We often compare bounce rates with one another rather than aim for a certain number.

Avg. Session Duration The average amount of time spent on the website in each session.

Screenshot of Google AnalyticsThe site above gets most of it’s traffic from organic searches, with incredibly low bounce rates compared to other sources.

Screenshot of Google AnalyticsThe site above is clearly active on Facebook, however most of the traffic comes organically, meaning the site owner didn’t have to lift a finger to get visitors to her site.

Screenshot of Google AnalyticsThe site above has a combination of organic and paid SEO (Rows 3, 6 and 8). You tell us which source is the primary contributor in web traffic.

Screenshot of Google AnalyticsThe site above has a strong organic reach, with most of it’s traffic coming from the main organic search engines (including Ask! with the lowest bounce rates among organic searches and highest avg. session duration!). This website gets constant traffic without spending any ads or posting on social media.

Screenshot of Google AnalyticsThe site above is clearly active on Facebook and Instagram, with low bounce rates and avg. session duration as a whole. However, most Facebook traffic (Rows 5 and 8) show high bounce rates and low avg. session duration.

Screenshot of Google AnalyticsThe site above gets most of it’s traffic from organic sources, with more than half of all traffic coming directly from Google organic. Generally lower bounce rates and a healthy average session duration.

Screenshot of Google AnalyticsThe site above generates solid traffic from other referrals, but look how little time they spend on the website compared to their organic cohorts!

In Conclusion

As a whole, organic traffic tend to yield more engaging visitors and spend more time on the website than those coming from other sources such as social media, referrals, and sometimes direct (although a high number in direct traffic is an indication of a healthy word-of-mouth network.) Organic traffic also does not require a monthly budget, as there is no advertising involved. Enjoy long-term traffic by having an organically SEO-friendly website!

Want more organic traffic? We can help! Start here.

Independent Solar

Company: Independent Solar

Website: solarips.com

What We Did: We were originally tasked to support SEO, but we discovered their Wordpress theme was difficult and challenging to work with. We suggested building a the site on a different more user-friendly theme. During the rebuild, we enhanced various elements, optimizing layout, improving load times, and ensuring mobile responsiveness. The result is a streamlined, visually appealing website that’s easy for the client to update and provides a polished experience for visitors interested in solar solutions.

Westborn Carwash

Company: Westborn Car Wash

Website: Westborncarwash.com

What We Did: We designed and built a custom website from the ground up for Westborn Car Wash on the Squarespace platform, fully tailored to meet their unique needs. From a modern, clean design to an intuitive layout, every page was crafted to showcase their services and deliver an engaging user experience matching their brick and mortar location. Our team ensured the site contain optimized title tags and headings, making it simple for customers to find information and connect with Westborn Car Wash. Built with their brand and customers in mind, the website supports their business goals with a polished, professional online presence that’s both visually appealing and functional.

Efshar Project

Company: Efshar Project

Website: Efsharproject.com

What We Did: We took this website under our care to provide dedicated webmaster support that aligns with their mission and marketing objectives. Understanding the unique needs of a nonprofit, we focused on enhancing the website’s functionality, ensuring a user-friendly experience that effectively communicates their vision and goals. We improved their search functionality on their website. Our ongoing support includes performance monitoring, actionable insights, and analysis support.

Colorado Railroad Museum

Company: Colorado Railroad Museum

Website: Coloradorailroadmuseum.org

What We Did:We brought the website under our care to enhance every aspect of the site, from design related matters to ensuring it operates smoothly and effectively. Our team addressed and resolved long standing issues, optimized various site components, and streamlined the layout for improved user experience. We also implemented regular maintenance, delivering ongoing analytics recordings on analysis findings and provide insights into performance and visitor engagement. Through these reports, we highlight areas for improvement, keeping the website dynamic and aligned with best practices for optimal functionality and impact.

Advantary

Company: Advantary

Website: Advantary.co

What We Did: We took over website support for an investment management company using a Wix platform, focusing on enhancing functionality and ease of management for their extensive events and team pages. We ensured all pages were consistently formatted, creating a polished, professional look across the site. We also supported their Wix Collections, allowing allowing the client to make updates themselves more efficiently. By addressing design consistency, improving site organization, and integrating customized solutions, we’ve created a user-friendly, robust website that supports the client’s ongoing needs.

David Singer Health Insurance

David Singer Health Insurance

Company: David Singer Health Insurance

Website: Davidsingerhealthinsurance.com

What We Did: We designed and built this Wordpress website using the Divi theme, and provide occasional post launch support as necessary.

Kabbalah Experience

Company: Kabbalah Experience

Website: kabbalahexperience.com

What We Did: We provide post launch support, discuss website strategy, review analytics, and update and improve various pages as requested.

Gourmet Meat & Sausage Shop

Company: Gourmet Meat & Sausage Shop

Website: gourmetmeatandsausage.com

What We Did: We designed and built this new Wordpress website using the Divi theme.

Kipp Creative

Company: Kipp Creative

Website: kippcreative.com

What We Did: Client came to us with a design and we built it on Wordpress using the Divi theme.

Music on Tap

Company: Music on Tap

Website: Musicontapco.com

What We Did: We designed and built this website using Wix.

Sparks Steak House

Company: Sparks Steak House

Website: Sparkssteakhouse.com

What We Did: We designed and built this Wordpress website per client's needs, and provide ongoing post launch support.

Unparalleled Glass

Company: Unparalleled Glass

Website: Unparalleledglass.com

What We Did: We designed, built and manage this Wordpress website.

Visibility Solutions Group

Company: Visibility Solutions Group

Website: Visibilitysolutionsgroup.com

What We Did: Client provided the design, we built it on Wordpress using the Divi theme.

Malman CRE

Company: Malman Commercial Real Estate

Website: malmancre.com

What We Did: We designed, built and manage this Wordpress website.

Nourished Roots Nutrition

Company: Nourished Roots Nutrition

Website: Nourishedrootsrd.com

What We Did: We designed, built and manage this Wordpress website.

Home Style Direct

Company: Home Style Direct

Website: Homestyledirect.com

What We Did: We built this Wordress website using the Divi theme following detailed artistic direction and design.

Phoenix Strategies Colorado

Company: Phoenix Strategies Colorado

Website: phoenixstrategiescolorado.com

What We Did: We built this Wordpress website using a provided detailed custom design.

Courtesy Website Review

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