5 Reasons You Want To Keep Your Website Regularly Updated

Take a moment to answer these questions: Is your website doing what you want it to? Does it contribute to your business’s traffic and revenue? Is your website giving you a good ROI? If you answered yes to all these questions, that’s great! If you answered no to any of them, keep reading.

You might have done everything right during the website design process. Hired great professionals, made an investment, described your ideas clearly, worked on your content and SEO. But for some reason, your website still isn’t performing well.

This is a very common issue. It happens when you put a lot of work into developing a functional, attractive website, but then leave it sitting there without new content or software updates. It gets old and stale and search engines forget about it. Luckily, you can change all that.

Maintaining your website is a critical factor in its success, but many business owners neglect to do it. You should think of the initial website build as the foundation, while the ongoing maintenance is what will make your website into a fully functional and engaging creation. You can’t see your full return on investment without maintenance.

Check out these five reasons why you should be regularly updating and maintaining your website:

1. Your website gives people an impression of your business

If you’re an entrepreneur, you’ve probably been to networking events and gotten a collection of business cards. Like everyone else, the first thing you probably do is take a look at their websites. You, and every other website visitor, will form your key impressions of the business based on their website. Is the content up to date? Have they posted nothing for the past year, or let their copyright date drift into the past? Are there banners for a Christmas sale even though it’s February? These things will give people a bad impression of your business. By keeping your website fresh and frequently updated, you’ll show visitors that you care, you’re committed, and you can be trusted.

2. Improve your search engine ranking and traffic

Search engines index websites with new content more highly. Once your content gets old, it’s almost impossible to be ranked highly in Google, Bing, and other search engines. Maintaining your website means that search engines will keep crawling it and ranking you for important keywords. With software updates and fresh content, you’re giving your website a fighting chance at ranking highly for the keywords that matter for your business.

3. Make sure your website visitors return

People want to become repeat customers. Finding a new business you like can be difficult and it’s easier to repurchase or shop with the same company than to take a chance on a new one. By offering your customers up-to-date information, you make it easy for them to keep shopping with you. Regular maintenance of your website offers them the information they need to trust you and become a loyal customer instead of a once-off buyer.

4. Keep your security updated

Make sure you’re using the most recent bug fixes and security patches to keep your website safe and secure. This is particularly true if you’re using a content management system, which you should be! Hackers will target pretty much any kind of website, not just ecommerce platforms, and plant malware and Trojan. It’s easy for them to do this if you’re using old security software and your website isn’t regularly maintained. Google will delist your website if they detect malware and potential customers will be understandably angry if their devices are infected by software downloaded from your website.

5. Help your website keep up with evolving technology

The internet never stops growing and evolving. There are always new technologies and online marketing methods available, and you should make sure that your website keeps up with them. It can be tempting to let your website languish and do a big update every few years but it’s better to implement small, modern changes on a regular basis. This way, your website looks professional and can really compete.

In Conclusion

If you take care of your website, it will perform well and offer you the best return on investment. Here at A La Carte Web Services, we’re sure that we can help you maintain your website so it really benefits your business. Contact us to find out more about how we can help you get the best possible results from your website.

What Does A Website Manager Do?

In the 1990s, innovative business owners started using the internet to market their companies. They understood that the World Wide Web offered a whole new realm of marketing opportunities. Once they had a domain name and a website, their job was done. These days, that’s not good enough.

In the modern business world, your website may be your most valuable marketing tool. You can use a website to promote your business and sell to a huge audience. Your website content and online marketing efforts can have a huge impact on your business’s growth and success.

However, to reap these benefits, you need someone to take care of your website. That person is your website manager.

Small Business Websites: A Modern Perspective

The internet is a different beast now. A decade ago, you could create any old website and people would probably find it. These days, there are so many websites, so many pages, that it isn’t that simple. Your small business website isn’t just an advertisement for your business – it’s the online version of a brick-and-mortar store. You aren’t just marketing your business through your website. You need to market your business website too.

This might seem like a lot of work. As well as marketing in print, radio, and television, you have to market your website itself. However, there are big advantages to online marketing. Traditional media simply can’t provide these benefits.

  • Website space is essentially unlimited. A website can contain text, video, audio, and images, which makes it more of an all-round marketing tool than any other platform.
  • You can sell your product directly through your website thanks to the booming ecommerce market. In this way, your virtual store can create real revenue.
  • You can easily find statistics about your website performance. This lets you quickly analyze the ROI from your online marketing campaigns.
  • Thanks to search engine optimization, you can market to specifically targeted potential customers. This gives you a higher chance of making a sale and a higher overall ROI.

As the internet and website technologies develop, it becomes more important to work hard on your website. In today’s online world, you need to really invest in your website so it works for you. You can’t just hire a website designer, create a site, and leave it to do its thing. You need someone to manage your site and ensure that it performs highly. This person is your website manager.

Duties Of A Website Manager

The job of a website manager varies. There isn’t one simple set of duties for a website manager. For some, website management is a full-time job, while others give just a few hours a month to website management. A website manager might work only on a website’s code and technical specs, while others will manage online marketing campaigns for a business too. However, most website managers will handle these duties:

  • Keeping a website’s domain registration and hosting updated
  • Performing software updates
  • Updating website functionality
  • Monitoring and analyzing a website’s performance
  • Creating and updating content
  • Managing online marketing campaigns, including social media marketing and SEO best practices

You or one of your employees could act as your website manager on a part-time basis. Alternatively, your website designer may help you with your website on an ongoing basis after the original build. However, if you’re serious about your online presence, you should work with a professional website manager. A dedicated manager will know how to get the best possible performance from your website and use their skills to help you maximize the success of your business.

All Small Businesses Need A Website Manager

Small business owners can effectively manager their own websites now using content management systems. With a bit of time and study, a small business owner can learn the essentials of online marketing and managing a website. If you really love technology and working online, this might be for you.

Realistically, however, most entrepreneurs cannot take on the full role of website manager. The internet changes rapidly, becoming more and more complex. You can make basic changes and updates to your site, but you need to know what content and updates it needs in the first place. You need enough coding expertise to fix any bugs and functionality issues. You have to analyze data and statistics to choose where you should invest your time and money. Essentially, you need to be a website expert.

Website managers are dedicated professionals who work hard to understand everything about the ever-changing internet. A small business owner or entrepreneur needs to spend their time running their business, not desperately trying to analyze website statistics and change finicky code. A website manager is an expert who can make these changes quickly and effectively. As a result, it makes sense for a small business owner to hire a website manager.

Here at A La Carte Web Services, we can provide you with expert website management services for your small business. Contact us to find out more.

Why Every Business Needs A Webmaster

These days, every business needs a website. However, untouched websites can quickly turn stale or outdated without someone behind the wheel. Webmasters make sure that a site is continuously up to date, secure, and functioning (nobody wants to find one day their contact form hasn’t been working!). Webmasters also analyze the site’s analytics, helping you determine if your marketing dollars are being spent wisely. Let’s discuss some of the things a webmaster can do to help your business.

They Make Sure Your Website Is Functional And Secure

Nowadays, websites need to be just as welcoming as traditional brick-and-mortar companies. They need to be clean, well-run, and inviting. If your website is slow, outdated, broken, or out of style, visitors will think, “Wow, this website sucks.” This might not send every customer away, but may cost you a large portion of sales. A bad website may leave a lot of money on the table.

Websites that are run on content management systems (CMS) such as WordPress or Drupal often to be updated on a regular basis. Without regular plugin or theme updates, the website can be more vulnerable to breaches or hacks.

A good webmaster ensures that your website is always safe, secure, functional, and keeps you in the loop about your site.

Regularly Update Your Website Content

It isn’t just the design of your website that needs to work. The content and crafted language is important too. Information on a given website may become outdated or innaccurate overtime. If the website is not updated, it can be either frustrating or confusing for your visitors or potential customers.

Suppose you have open hours on the footer of your website. For the holiday season, openings hours may change, but you forgot to update the hours on your website. This inaccuracy could cost business from people who show up at your door only to discover it’s closed. Other examples may include outdated restaurant food items, or outdated property listings.

Your website needs to spearhead information and announcements to the world. regular updates make your business appear professional, trustworthy, and credible.

A good webmaster ensures that your business website is well maintained.

Analytics Analysis

If you run a business, it is in your best interest to know how your marketing dollars are spent. What if all those dollars you spent on social media advertising resulted in less than 10 seconds of traffic to your site? Having someone to stay on top of your website data as well as reporting them to you in a coherent way is a valuable asset. Know how effective different campaigns are and get better insight on where to go from here.

Hiring A Webmaster

Webmasters, such as ourselves at A La Carte Web Services, take care of all the technical aspects of running a website. Among many things, we perform various routine tasks, including keeping your website up to date, as well as answering any questions you may have about your site. If you don’t have someone that can be your webmaster, consider us for the job.

If you need a webmaster for your website, check out A La Carte Web Services. With our dedicated webmaster services, we make sure that all aspects of your website are working properly so that your business can attract and welcome new visitors.

Give us a call today, or check out our services.