5 Reasons You Want To Keep Your Website Regularly Updated

Take a moment to answer these questions: Is your website doing what you want it to? Does it contribute to your business’s traffic and revenue? Is your website giving you a good ROI? If you answered yes to all these questions, that’s great! If you answered no to any of them, keep reading.

You might have done everything right during the website design process. Hired great professionals, made an investment, described your ideas clearly, worked on your content and SEO. But for some reason, your website still isn’t performing well.

This is a very common issue. It happens when you put a lot of work into developing a functional, attractive website, but then leave it sitting there without new content or software updates. It gets old and stale and search engines forget about it. Luckily, you can change all that.

Maintaining your website is a critical factor in its success, but many business owners neglect to do it. You should think of the initial website build as the foundation, while the ongoing maintenance is what will make your website into a fully functional and engaging creation. You can’t see your full return on investment without maintenance.

Check out these five reasons why you should be regularly updating and maintaining your website:

1. Your website gives people an impression of your business

If you’re an entrepreneur, you’ve probably been to networking events and gotten a collection of business cards. Like everyone else, the first thing you probably do is take a look at their websites. You, and every other website visitor, will form your key impressions of the business based on their website. Is the content up to date? Have they posted nothing for the past year, or let their copyright date drift into the past? Are there banners for a Christmas sale even though it’s February? These things will give people a bad impression of your business. By keeping your website fresh and frequently updated, you’ll show visitors that you care, you’re committed, and you can be trusted.

2. Improve your search engine ranking and traffic

Search engines index websites with new content more highly. Once your content gets old, it’s almost impossible to be ranked highly in Google, Bing, and other search engines. Maintaining your website means that search engines will keep crawling it and ranking you for important keywords. With software updates and fresh content, you’re giving your website a fighting chance at ranking highly for the keywords that matter for your business.

3. Make sure your website visitors return

People want to become repeat customers. Finding a new business you like can be difficult and it’s easier to repurchase or shop with the same company than to take a chance on a new one. By offering your customers up-to-date information, you make it easy for them to keep shopping with you. Regular maintenance of your website offers them the information they need to trust you and become a loyal customer instead of a once-off buyer.

4. Keep your security updated

Make sure you’re using the most recent bug fixes and security patches to keep your website safe and secure. This is particularly true if you’re using a content management system, which you should be! Hackers will target pretty much any kind of website, not just ecommerce platforms, and plant malware and Trojan. It’s easy for them to do this if you’re using old security software and your website isn’t regularly maintained. Google will delist your website if they detect malware and potential customers will be understandably angry if their devices are infected by software downloaded from your website.

5. Help your website keep up with evolving technology

The internet never stops growing and evolving. There are always new technologies and online marketing methods available, and you should make sure that your website keeps up with them. It can be tempting to let your website languish and do a big update every few years but it’s better to implement small, modern changes on a regular basis. This way, your website looks professional and can really compete.

In Conclusion

If you take care of your website, it will perform well and offer you the best return on investment. Here at A La Carte Web Services, we’re sure that we can help you maintain your website so it really benefits your business. Contact us to find out more about how we can help you get the best possible results from your website.

What Does A Website Manager Do?

In the 1990s, innovative business owners started using the internet to market their companies. They understood that the World Wide Web offered a whole new realm of marketing opportunities. Once they had a domain name and a website, their job was done. These days, that’s not good enough.

In the modern business world, your website may be your most valuable marketing tool. You can use a website to promote your business and sell to a huge audience. Your website content and online marketing efforts can have a huge impact on your business’s growth and success.

However, to reap these benefits, you need someone to take care of your website. That person is your website manager.

Small Business Websites: A Modern Perspective

The internet is a different beast now. A decade ago, you could create any old website and people would probably find it. These days, there are so many websites, so many pages, that it isn’t that simple. Your small business website isn’t just an advertisement for your business – it’s the online version of a brick-and-mortar store. You aren’t just marketing your business through your website. You need to market your business website too.

This might seem like a lot of work. As well as marketing in print, radio, and television, you have to market your website itself. However, there are big advantages to online marketing. Traditional media simply can’t provide these benefits.

  • Website space is essentially unlimited. A website can contain text, video, audio, and images, which makes it more of an all-round marketing tool than any other platform.
  • You can sell your product directly through your website thanks to the booming ecommerce market. In this way, your virtual store can create real revenue.
  • You can easily find statistics about your website performance. This lets you quickly analyze the ROI from your online marketing campaigns.
  • Thanks to search engine optimization, you can market to specifically targeted potential customers. This gives you a higher chance of making a sale and a higher overall ROI.

As the internet and website technologies develop, it becomes more important to work hard on your website. In today’s online world, you need to really invest in your website so it works for you. You can’t just hire a website designer, create a site, and leave it to do its thing. You need someone to manage your site and ensure that it performs highly. This person is your website manager.

Duties Of A Website Manager

The job of a website manager varies. There isn’t one simple set of duties for a website manager. For some, website management is a full-time job, while others give just a few hours a month to website management. A website manager might work only on a website’s code and technical specs, while others will manage online marketing campaigns for a business too. However, most website managers will handle these duties:

  • Keeping a website’s domain registration and hosting updated
  • Performing software updates
  • Updating website functionality
  • Monitoring and analyzing a website’s performance
  • Creating and updating content
  • Managing online marketing campaigns, including social media marketing and SEO best practices

You or one of your employees could act as your website manager on a part-time basis. Alternatively, your website designer may help you with your website on an ongoing basis after the original build. However, if you’re serious about your online presence, you should work with a professional website manager. A dedicated manager will know how to get the best possible performance from your website and use their skills to help you maximize the success of your business.

All Small Businesses Need A Website Manager

Small business owners can effectively manager their own websites now using content management systems. With a bit of time and study, a small business owner can learn the essentials of online marketing and managing a website. If you really love technology and working online, this might be for you.

Realistically, however, most entrepreneurs cannot take on the full role of website manager. The internet changes rapidly, becoming more and more complex. You can make basic changes and updates to your site, but you need to know what content and updates it needs in the first place. You need enough coding expertise to fix any bugs and functionality issues. You have to analyze data and statistics to choose where you should invest your time and money. Essentially, you need to be a website expert.

Website managers are dedicated professionals who work hard to understand everything about the ever-changing internet. A small business owner or entrepreneur needs to spend their time running their business, not desperately trying to analyze website statistics and change finicky code. A website manager is an expert who can make these changes quickly and effectively. As a result, it makes sense for a small business owner to hire a website manager.

Here at A La Carte Web Services, we can provide you with expert website management services for your small business. Contact us to find out more.

Why Every Small Business Needs A Website Manager

In the past, it seemed like only big corporations needed websites. These days, that’s not true. Every business needs a website. Yes, that’s right, even small businesses! However, these websites can easily turn stale and ineffective without the help of a website manager. Website managers make sure that a site is up to date, secure, and working as well as possible. They also analyze your site’s performance, letting you know whether your website is actually helping your business succeed. Let’s discuss some of the things a website manager can do to help your small business.

Make Sure Your Website Is Functional And Secure

In many ways, websites are like traditional brick-and-mortar companies. They need to be neat, well-run, and inviting. When a website is slow, outdated, or broken, visitors will think that your business is slow, outdated, and broken too. This might not send every potential customer away, but it will probably cost you a lot of sales.

Websites are made up of code and most small business websites run on content management systems (CMS) and software platforms. These systems have to be updated on a regular basis so the website can keep working. Without regular updates, the website can also be hacked more easily and become a security risk.

A website manager will ensure that your website is always safe, secure, and functional.

Regularly Update Your Website Content

It isn’t just the design of your website that needs to work. Your website content is important too. A lot of small business websites get forgotten. The information on these websites becomes outdated and inaccurate. This can happen easily but it can be very frustrating for potential customers.

Imagine that you post your opening hours on your website. A year later, these opening hours change, but you aren’t updating your website much. You could be losing a lot of business from people who turn up when your business is closed or don’t realize that you are open for additional hours now. This lack of updates can be particularly problematic if the changes are significant, like when a restaurant changes their menu and doesn’t update it online.

Your website needs to change with your business. Regular updates make your business appear professional and drive more traffic from search engines to your website. Search engines realize that regularly updated websites are better, and you should too.

A website manager will ensure that your small business website is well maintained.

Analyzing Performance

A lot of small business owners pay big money for a pretty, highly functional website and big online marketing campaigns without ever checking if they work or not. In reality, a great website isn’t worth anything if it isn’t benefiting your business.

It’s easy to analyze website performance. You can quite quickly find out how many visitors come to your website, how long they stay for, how they get there, and what they do on the site. These things are pretty basic but they will give you some insight into whether visitors are coming to your site and if they like it.

You can also monitor performance to find out which keywords bring traffic to your website, which is vital if you’re working on SEO. There is no point spending time and money on your website if you don’t know that it’s working. With real data from performance monitoring, you can tell whether your website is serving your business well. This will help you choose the most effective strategies in future online marketing efforts.

A small business website works best when it is secure and attractive, regularly adding up-to-date and interesting content, and monitoring performance. Essentially, analyzing performance ensures that your website is working for you.

A website manager will monitor performance to ensure that your website is helping your business succeed.

Hiring A Website Manager

Website managers take care of all the tricky aspects of running a small business website. They perform various tasks, including keeping your website up to date and analyzing performance. A website manager might also work on your online marketing campaigns or take them over completely. Someone needs to act as a website manager so that your website gives people a great impression of your business. If you don’t have that person, consider hiring a website manager on a permanent or part-time basis.

If you need a website manager for your small business website, check out A La Carte Web Services. With our website management services, we can make sure that all these aspects of your website are working so that your business can really grow and succeed.