You didn’t spend your precious time and money building a website for no reason. You want it to attract potential customers and convert them into buyers thanks to your online presence. Sadly, it’s not as simple as launching a good-looking website and waiting for the customers to roll in. You need to be aware of your website ranking.
So what is website ranking?
Your website ranking essentially describes how high up you rank in web traffic and search engine results. You have a higher website ranking if more people visit your website, and a lower website ranking if not many people are clicking on to your site.
How can you find out about your website ranking?
There are some tools like Alexa and SEMRush which track website rankings. You can also use Google Search Console and similar tools to check how your website ranks for different keywords. An online marketing or SEO expert can also give you insight into your ranking.
But why does website ranking matter?
Well, your success online is tightly linked to your website ranking. The average conversion rate is around 2%, meaning that on average you need fifty people to click onto your website just to make one sale. At the same time, more traffic gives you access to even more potential customers. If your website is highly trafficked, it ranks higher in search engine results, meaning more people will find it, click onto it, and potentially buy from you. This increases your revenue and the power of your brand. Website ranking isn’t a perfect science but it is a great way to judge how well your brand is doing online.
Website ranking isn’t the only thing that matters in online business, but it is important. Give us a call today if you want to find out more about your web ranking.
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