If you’ve delved into the world of online business, you’ve almost certainly heard of search engine optimization, or SEO. If you haven’t then you probably aren’t looking in the right places! SEO optimization dictates how webpages rank on search engines like Google and Yahoo. Basically, it decides what web users see and what they don’t.
So how does SEO optimization work?
Well, the quick answer is that no one really knows. Search engines change their algorithms all the time so it’s hard to stay on top of how their rankings work. SEO optimization experts have a good idea, but it’s not always that clear. Generally, you’ll rank more highly if your content is eye-catching, informative, easy to navigate, and includes relevant keywords.
How can you perform SEO optimization?
You can try to perform SEO optimization yourself by improving your website’s functionality and working to produce the best possible content. However, the easiest and most effective way is to contact an expert in SEO optimization, like an SEO agency or an SEO consultant.
Why does SEO optimization matter?
66% of searches result in a click onto a website and that website could be yours. However, 95% of searchers don’t go beyond the first page of Google, so if you’re lingering around the twentieth page then you probably aren’t going to get noticed. SEO optimization is the way to get yourself into these higher search engine results. Consequently, this will lead to more traffic and more customers for you.
We’re living in an online world and even web haters have to catch up. SEO optimization is the best and pretty much the only way to get your web content out there, so you’ve got to get it right! To learn more about SEO optimization, get in touch with us anytime.
If you are located in Denver and need website and SEO support, give us a call!