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Responsive Web Design For Your Small Business

Everyone knows that businesses need strong online presences. They know that a website needs to look attractive and contain strong information about their products or services. However, too many business owners neglect to focus on responsive web design. This is a huge mistake if you want consumers to enjoy and continue to use your website.

What is responsive web design?

A responsive web design is one that operates effectively and quickly on all different types of devices. They adapt to different screen sizes, look just as good on mobile and desktop, and don’t take too long to load. Responsive web design means that your website works smoothly wherever it’s accessed and doesn’t frustrate consumers by being slow, hard to use, or buggy.

Is responsive web design important?

Yes! Responsive web design is far more important than most business owners realize. In the US, 50% of ecommerce revenue comes from mobile users. That means that half of online purchases are being made on devices like smartphones, and responsive web design makes this possible and attractive for consumers. Nearly 50% of consumers also expect a webpage to load in two seconds or less and will abandon it after three seconds of slow loading. If your website runs slowly or doesn’t work well on mobile devices, people just won’t use it.

How can you get a responsive web design?

For responsive web design, your website needs to be flexible to accommodate different devices. You can manage this if you’ve got some decent coding ability, or outsource this to a web developer or web design expert. Redesigns and plugins can improve loading speed, and a web developer can also assist you with this.

Responsive web design is an underrepresented feature of online marketing, and it’s incredibly important. Give us a call if you’re interested in learning more about responsive web design.

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