Website Terminology Glossary
Tap to Call
“Tap to call” refers to a feature on mobile devices that allows users to initiate a phone call by tapping a button or link on a webpage, email, or other digital content. When a user taps the “tap to call” button, their phone will automatically dial the phone number associated with that button.
Some benefits of using the “tap to call” feature include:
“Tap to call” allows users to quickly and easily initiate a phone call without having to manually dial a phone number, which can be especially useful when the phone number is long or difficult to remember.
By providing a direct link to a phone call, “tap to call” can increase engagement and encourage users to take action, such as calling a business to inquire about a product or service.
Improved customer service
“Tap to call” can be especially useful for businesses that rely on phone calls for customer service or support, as it allows customers to quickly connect with a representative without having to navigate a complicated phone menu.
Tracking and analytics
By using a “tap to call” button that is associated with a specific phone number, businesses can track how many calls are initiated through that button and use that data to improve their marketing and customer service strategies.
“Tap to call” is a convenient and user-friendly feature that can improve engagement, increase customer service, and provide valuable data for businesses.