Website Terminology Glossary
Hero Header / Hero Banner
A hero header, also known as hero banner, hero image or hero section, is a large, prominent banner or image that appears at the top of a website’s homepage or landing page. It is often the first visual element that visitors see when they arrive at a website, and is designed to capture their attention and communicate the website’s main message or value proposition.
Hero banners can be static images or dynamic media, such as videos or animations. They can also include text overlays, call-to-action buttons, or other interactive elements to encourage visitors to engage with the website.
Some common features of website hero banners include:
Hero banners are typically larger than other images on the website, and may take up the full width of the page or a significant portion of the screen.
Hero banners often feature high-quality visuals, such as high-resolution images or videos, to make a strong visual impact.
Hero banners should communicate a clear message or value proposition to visitors, often through a combination of text and visuals.
Hero banners may include a call-to-action button or link to encourage visitors to take a specific action, such as signing up for a newsletter or exploring the website further.
Examples of website hero banners include:
- A travel website featuring a large, high-resolution image of a popular destination, with a call-to-action button to search for flights or hotels.
- A food delivery website featuring a video of a chef preparing a meal, with a call-to-action button to order food.
- An e-commerce website featuring a rotating slideshow of high-quality product photos, with a call-to-action button to shop the latest collection.
A website hero banner is an important visual element that can help capture visitors’ attention and communicate the website’s message or value proposition. It is often the first impression that visitors have of the website, so it is important to make it visually appealing and engaging.