Website Terminology Glossary
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is the practice of optimizing a website’s content and structure to improve its visibility and ranking on search engine results pages (SERPs) for relevant search queries.
Some benefits of SEO include:
Increased website traffic
Improved search engine rankings can lead to more organic traffic to a website, as people are more likely to click on the top results on SERPs.
Higher quality traffic
SEO can help businesses target their ideal customers by optimizing their website for relevant search queries, resulting in higher quality traffic that is more likely to convert.
SEO is typically less expensive than paid advertising methods, such as pay-per-click (PPC) advertising, as it does not require ongoing payments to maintain a website’s search engine ranking.
Builds trust and credibility
High search engine rankings can help build trust and credibility with potential customers, as they may see the website as more authoritative and trustworthy.
By improving their search engine rankings, businesses can gain a competitive advantage over their competitors who may not be optimizing their websites for search engines.
SEO can provide long-lasting benefits, as high search engine rankings can continue to drive traffic to a website over time.
SEO is an important aspect of digital marketing, as it can help businesses improve their online presence and attract more traffic to their website.