Small Business Saturday
If you’re a business owner, you know a business owner, or you’ve ever worked for a small business, then you should care about Small Business Saturday. Held on the Saturday after Thanksgiving every year, Small Business Saturday is a shopping holiday which urges us to support small businesses. While other commercial holidays like Black Friday and Cyber Monday can really favor big box retailers, Small Business Saturday is all about valuing the smaller players. Many small business owners offer discounts and deals on Small Business Saturday, so you can benefit from supporting them too. It’s a win-win!
Even without the deals, Small Business Saturday is an important day. Small businesses generally don’t have the big advertising budgets and marketing departments of larger companies. They often also rely on a smaller section of the market, either because they have one or few stores or because they run a niche business. Small Business Saturday reminds us to support small businesses online and in our communities. When you buy from a small business, your money usually supports a few specific individuals working hard to run a business they believe in. Similarly, local businesses plough money back into the community which is good for your local area too! There are many ways to support Small Business Saturday. You could go on a small business shopping trip or make a big purchase you’ve been planning from an independent retailer. You could even take your family out to dinner at a family-run restaurant or meet friends for a drink at a small local bar. If you’ve purchased from a small online business and had a good experience, try leaving them a review or sharing their pages on social media. There are so many ways to support small businesses on Small Business Saturday and they’ll benefit you too!
Here at A La Carte Web Services, we know how to support small businesses. If you’re a small business owner and you’d like some help with your website, get in touch with us today to find out about how we can support you.