We’re living in the age of the internet. Chances are, you already know that your business needs a good website. But like too many business owners, you may not know about website optimization. This is a big problem, because website optimization can breathe new life into your business and really improve your sales and customer satisfaction ratings.
So what is website optimization?
Website optimization is the process of finetuning your website so it can best achieve your business’s aims. It often involves A/B testing, where you’ll release different versions of pages on your website to see what works best. You can then look at your results and see what had the biggest impact on your search ranking, page views, sales, or whatever else you’re trying to measure.
How can website optimization help a business?
Website optimization will help you to achieve your biggest goals as a business. Instead of putting out a website and hoping it works well, you’ll be actively improving your online presence to get what you want out of it. Visitors to your website form an opinion within about half a second of the page loading. This means that your website needs to appeal to them straight away. Website optimization ensures that you do, netting you more customers, more sales, and more recognition.
Is website optimization really important though?
Yes! The average human attention span is about eight seconds long. Potential customers will click away from your website in a heartbeat if they don’t like it straight away. And if it isn’t ranking well in search engine results, they’ll never click onto it in the first place. With website optimization, you’re improving your chances of reaching and keeping the customers you want.
Website optimization is a key part of modern business. To learn more about website optimization, give us a call today.
If you are located in Denver and need website and SEO support, give us a call!