Small Business Web Design
Small business web design is a whole field of its own. After all, small businesses generally appeal to a more specific target demographic, often in a specific geographic area, and they usually have lower budgets and more concentrated goals. For these reasons, small business web design can seem confusing. However, it can easily be done well.
But why? Does small business web design really matter?
Yes! In fact, small business web design might matter more than any other. Small businesses often have websites that are hard to find, difficult to navigate, and not very active. Making your website functional, useful, and attractive will really make you stand out against other small businesses and this professional appearance will go a long way. 48% of people say a business’s web design is the main way they judge the business’s credibility.
What is most important in small business web design?
One highly important feature of small business web design is layout. Too many businesses have websites that are hard to navigate or, conversely, websites that are too plain and boring. Another important feature in small business web design is usability. Many small businesses don’t have websites that work on multiple devices like tablets and smartphones. These simple factors are so important for small businesses but are often overlooked.
How can small businesses get well-designed websites?
A savvy IT team can help but it’s usually a good idea to consult with a reputable web designer who has worked with small businesses before.
Small business web design is vital to set you apart from your competitors and access your market online. It can be done, even if it seems a little tricky. If you want to learn more about small business web design, feel free to give us a call anytime!
If you are located in Denver and need website and SEO support, give us a call!