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Small Business Marketing

Marketing often seems like it’s aimed solely at huge enterprises. What do you do if you aren’t a multinational corporation with headquarters in several countries and thousands of employees? What if, in fact, you’re operating on a much smaller scale? Well, small business marketing is a distinct area that can help you to succeed in business without using tactics aimed at larger businesses.

How is small business marketing different?

Small business marketing generally focuses on making more of a local impact. If your business is based in Maine, you really need people in Maine specifically to find you. If you’re Apple or McDonald’s or H&M, this doesn’t matter so much. At the same time, your advertisements need to be more immediate. Bigger businesses can focus on getting their names out there and building up clout over time, but smaller businesses need to include calls to action too. There’s more of an immediacy to small business marketing.

How can you get small business marketing right?

First, you need to focus on local SEO. This means claiming your business online and making your opening hours, mission statement, and what you do obvious and easy to find. When people search for businesses like you in your area, they should find you every time. You should also foster relationships with your customers by incentivizing them to shop with you and return. You can do that by responding to reviews and comments on social media, offering discounts and sales, and keeping a mailing list to keep your customers up to date.

Small business marketing really matters, particularly when you don’t have a huge brand name to convince customers to choose you. Luckily, there are plenty of ways to master marketing as a smaller business. Get in touch with us anytime if you’d like to learn more about small business marketing.

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