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Small Business Marketing
Marketing often seems like it’s aimed solely at huge enterprises. What do you do if you aren’t a multinational corporation with headquarters in several countries and thousands of employees? What if, in fact, you’re operating on a much smaller scale? Well, small business marketing is a distinct area that can help you to succeed in business without using tactics aimed at larger businesses.
How is small business marketing different?
Small business marketing generally focuses on making more of a local impact. If your business is based in Maine, you really need people in Maine specifically to find you. If you’re Apple or McDonald’s or H&M, this doesn’t matter so much. At the same time, your advertisements need to be more immediate. Bigger businesses can focus on getting their names out there and building up clout over time, but smaller businesses need to include calls to action too. There’s more of an immediacy to small business marketing.
How can you get small business marketing right?
First, you need to focus on local SEO. This means claiming your business online and making your opening hours, mission statement, and what you do obvious and easy to find. When people search for businesses like you in your area, they should find you every time. You should also foster relationships with your customers by incentivizing them to shop with you and return. You can do that by responding to reviews and comments on social media, offering discounts and sales, and keeping a mailing list to keep your customers up to date.
Small business marketing really matters, particularly when you don’t have a huge brand name to convince customers to choose you. Luckily, there are plenty of ways to master marketing as a smaller business. Get in touch with us anytime if you’d like to learn more about small business marketing.
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Benefits of Webmaster Services
|On Demand Support Got a bunch of updates to make on your website? Let us do the legwork. Simply email us to submit a ticket with all your edit requests and we'll address them ASAP.|
|We Handle Software Updates One of the best ways to prevent malware breaches is by maintaining updated software. We'll handle all updates to your website as they become available.|
|Affordable Monthly Rate We don't like confusion or surprises. Know exactly what you pay each month without the hassle.|
|Continuous Suggestions from Web Experts We'll give you custom-tailored suggestions on how to better position your website for more traffic and conversions.|
SEO. The Organic Way.
|Adding Value Where It Counts There are a variety of ways to optimize a website, some with more promise than others. We focus on what matters most: creating quality value for your customers to find you. Using keywords chosen by you, we position your website to compete and perform better in search results.|
|Expand Into New Markets With a solid organic SEO strategy, you'll be able to cast a wider net of leads, compete in more organic search listings, and convert more sales.|
|Generate Long Term, Sustainable Traffic High performing organic result listings can help generate leads without anybody having to lift a finger. Provide|
|Put Those Advertising Dollars Away As opposed to paid search or social media advertising, an organic SEO strategy does not require an advertising budget. All it takes is blood, sweat, and tears! (Kidding about the blood.)|
|Protection & Prevention We use Sucuri's enterprise website firewall to shield and protect your website. We'll monitor and handle all alerts regarding the security of your website.|
|24/7 Malware Monitoring & Removal We find, fix, and prevent malware attacks and other vulnerabilities from harming your site.|
|Increase Page Load Time By delivering your content through a Content Delivery Network, expect your webpages to load faster. Learn how.|
|Security Designed For Websites Sleep peacefully at night knowing your website is protected.|