Search Engine Ranking

Online business is booming. Even if your company operates on the ground, you still need to reach out to the thousands of people accessing the internet every day. There are over four billion active internet users in the world, and more than three million social media users. This valuable audience can easily be accessed if you take advantage of search engine ranking.

How does search engine ranking work?

Each search engine (like Google, Bing, and Yahoo) has an algorithm which decides how webpages are ranked in search results. Generally, pages which are more relevant, more highly trafficked, and more shared will rank most highly. However, these algorithms are constantly changing so it isn’t always easy to crack the code.

Why does search engine ranking matter?

Your search engine ranking dictates whether your content gets seen or not. You could produce the most catchy, informative, funny, interesting, and unique content out there, but if it isn’t optimized for a good search engine ranking, not many people will see it. 93% of online experiences start from a search engine, so even if you’re sharing your content widely via social media, it’s not getting the biggest chance to shine.

What can good search engine ranking do for your business?

It can get you noticed. 95% of searchers don’t go past the first page of Google search results so getting up there will massively improve your chances of getting seen. This means more clicks, more page views, more impressions, and more chance that customers will choose to buy a product from you.

Search engine ranking is a central part of doing business these days. It helps you get noticed and pick up new customers in the ever-growing internet world. If you’d like to learn more about search engine ranking and how it can help you, give us a call!

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