Local SEO For Your Small Business
Search engine optimization, or SEO, is the foundation of good online marketing. This generally refers to practices like using popular keywords in your content, optimizing HTML elements on your website to bring in more traffic, and using the right titles and headings. Many businesses have cracked SEO, and yet the majority are still failing to take advantage of local SEO.
What is local SEO?
Local SEO refers to search engine optimization that is specific to your geographic area. Focusing on local SEO is the difference between appearing in searches for “fitness instructor” and appearing in searches for “fitness instructor Newport”. If you’re in Newport, the second search is the one that matters.
Why is local SEO important for a business?
Local SEO allows people in your immediate area to find you. In pure E-commerce, this doesn’t matter so much, but if you have a business that is in any way localized to a certain area, you need people to know that you’re there. These search terms are also more specific, so you’re more likely to rank highly in them. This gives you credibility and lends you a professional image that competitors in your area might be lacking.
How can you enhance your local SEO?
Claim your business on search engines (particularly Google My Business) and make sure that your listings are accurate. Use local place names in your content. Encourage customers to review you, because after all, 70% of them will leave a review if asked. If you’re struggling, reach out to an SEO expert to help you crack the code.
Local SEO can be a real gamechanger, particularly if you’re trying to attract customers to a brick-and-mortar store. If you want to learn more about enhancing local SEO for your business, give us a call and we’d be happy to help.
If you are located in Denver and need website and SEO support, give us a call!