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Businesses often get so caught up in the process of advertising that they forget all about landing pages. However, this one tiny factor makes a huge difference to your conversion rate. Overlooking landing pages could be the biggest mistake your business makes when it comes to marketing.
What are landing pages?
A landing page is the place where a customer ends up if they click on your advertisement on Google or another website. Landing pages are basically the first part of your website that a customer sees when they click on your ads.
Why do landing pages matter?
Well, you know what they say: first impressions count! Only around 50% of companies test their landing pages to see how effective they are, but this number should be far higher. Correctly targeting your buyer and offering the right landing page for them can improve conversion rates by a massive 300%. You don’t have long to make a first impression but customers will remember it for a long time, so your landing pages really matter.
What makes a good landing page?
Good landing pages are clear, to the point, and not too busy. They load quickly and make it super easy for visitors to do whatever they want to do, whether that’s filling out a form, downloading something, or making a purchase. A snappy headline can really help to inspire confidence and boost your sales. Using videos on landing pages can also improve conversions by a whopping 86%.
Landing pages give your customers the first impression they’ll ever get of your website. This gives them a huge amount of insight into your business, so you want to make a good impression. If you want to hear more about getting landing pages right, feel free to give us a call!
If you are located in Denver and need website and SEO support, give us a call!
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Benefits of Webmaster Services
|On Demand Support Got a bunch of updates to make on your website? Let us do the legwork. Simply email us to submit a ticket with all your edit requests and we'll address them ASAP.|
|We Handle Software Updates One of the best ways to prevent malware breaches is by maintaining updated software. We'll handle all updates to your website as they become available.|
|Affordable Monthly Rate We don't like confusion or surprises. Know exactly what you pay each month without the hassle.|
|Continuous Suggestions from Web Experts We'll give you custom-tailored suggestions on how to better position your website for more traffic and conversions.|
SEO. The Organic Way.
|Adding Value Where It Counts There are a variety of ways to optimize a website, some with more promise than others. We focus on what matters most: creating quality value for your customers to find you. Using keywords chosen by you, we position your website to compete and perform better in search results.|
|Expand Into New Markets With a solid organic SEO strategy, you'll be able to cast a wider net of leads, compete in more organic search listings, and convert more sales.|
|Generate Long Term, Sustainable Traffic High performing organic result listings can help generate leads without anybody having to lift a finger. Provide|
|Put Those Advertising Dollars Away As opposed to paid search or social media advertising, an organic SEO strategy does not require an advertising budget. All it takes is blood, sweat, and tears! (Kidding about the blood.)|
|Protection & Prevention We use Sucuri's enterprise website firewall to shield and protect your website. We'll monitor and handle all alerts regarding the security of your website.|
|24/7 Malware Monitoring & Removal We find, fix, and prevent malware attacks and other vulnerabilities from harming your site.|
|Increase Page Load Time By delivering your content through a Content Delivery Network, expect your webpages to load faster. Learn how.|
|Security Designed For Websites Sleep peacefully at night knowing your website is protected.|