Businesses often get so caught up in the process of advertising that they forget all about landing pages. However, this one tiny factor makes a huge difference to your conversion rate. Overlooking landing pages could be the biggest mistake your business makes when it comes to marketing.
What are landing pages?
A landing page is the place where a customer ends up if they click on your advertisement on Google or another website. Landing pages are basically the first part of your website that a customer sees when they click on your ads.
Why do landing pages matter?
Well, you know what they say: first impressions count! Only around 50% of companies test their landing pages to see how effective they are, but this number should be far higher. Correctly targeting your buyer and offering the right landing page for them can improve conversion rates by a massive 300%. You don’t have long to make a first impression but customers will remember it for a long time, so your landing pages really matter.
What makes a good landing page?
Good landing pages are clear, to the point, and not too busy. They load quickly and make it super easy for visitors to do whatever they want to do, whether that’s filling out a form, downloading something, or making a purchase. A snappy headline can really help to inspire confidence and boost your sales. Using videos on landing pages can also improve conversions by a whopping 86%.
Landing pages give your customers the first impression they’ll ever get of your website. This gives them a huge amount of insight into your business, so you want to make a good impression. If you want to hear more about getting landing pages right, feel free to give us a call!
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