Keyword Ranking For Your Small Business

Keyword ranking is one of the most important facets of online marketing. This is particularly important now that the average adult spends around five hours per day online, and online shopping is overtaking in-store shopping for the first time in history. If you want people to find your website, your products, and news about your business, you need to use the right keywords. This means that you’ve got to pay attention to keyword ranking.

How does keyword ranking work?

Keyword ranking is essentially important because it decides which pages appear in search engine results and in what order. Given that that average searcher doesn’t look past the first five Google results, and very few even reach the second page, where you rank is vitally important. When you have a high keyword ranking, your website will appear higher in the search results when people search the keyword in question.

How do you find the right keywords?

You want to choose keywords that have high volume (meaning that lots of people search for them) but not a volume so high that you don’t have a chance of ranking highly. You also need to find keywords that are suitable for your content. Keyword research tools like Google Keyword Planner, Google Trends, and SEMRush are super helpful when you’re working on your keyword ranking.

What are the advantages of good keyword ranking?

Simply put, a good keyword ranking will bring more people onto your website. Even if they don’t click on, they’ll recognize your name in future. More clicks and more brand recognition equal more sales, so keyword ranking really is hugely advantageous.

If you want to learn more about keyword ranking and how to take advantage of it to benefit your business, get in touch with us anytime to learn more.

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