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Email Marketing For Your Small Business

Traditional marketing is usually slow moving, stagnant, and often involved going back to the drawing board time and time again. With the advent of the internet, a whole new world opened up for marketing – think social media marketing, video, and email marketing. Of all of these, email marketing is particularly appealing because it reaches a large number of customers, keeps your name on the tip of their tongues, and makes it easy for them to keep up with you.

But wait…what is email marketing?

Email marketing is a method of reaching current and potential customers using email (that’s electronic mail…but we don’t need to get that specific, right?). Many people think of email marketing purely as email newsletters, the regular updates that customers can subscribe to. While email newsletters are important, email marketing also includes things like emailing prospective customers and adding advertisements into other companies’ emails to consumers.

How can email marketing help a business?

Email marketing helps to keep a business in customers’ minds. The majority of people check their email between one and three times per day. That means that even if customers don’t open your emails, they’re seeing your business name and subject line every time you hit their inbox. Email marketing also produces a surprisingly high click-through rate, bringing more potential customers to your store.

How can you create an email marketing strategy?

A strong email marketing strategy takes some work, but you can create one by doing research online and emulating popular strategies. There are also email marketing services which can do the hard work for you and ensure that you’ve got a method that works.

With a strong email marketing strategy, you’ll increase your brand recognition, leads, and revenue all at once. Give us a call if you’re interested in learning more about how to leverage email marketing to your advantage.

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