E-commerce is booming and now is the right time to take charge of it. Worldwide E-commerce sales are expected to almost triple by 2021, and the market is well-spread internationally. More people than ever are shopping online and there’s plenty of room in the E-commerce market. You just need to stand out. E-commerce SEO is the best way to set your online store apart in this growing business sphere.
What is SEO?
SEO is search engine optimization. It refers to the tactics that you can use to make your website and web pages rank higher on search engines like Google, Bing, and Yahoo. This makes you easier to find and makes it more likely that searchers will click onto your E-commerce store. After all, websites listed on the first page of Google search results receive 95% of the web traffic. SEO makes you more likely to rank high up in those searches and get clicked on by consumers.
Why does SEO matter in E-commerce?
E-commerce SEO brings consumers to your product pages and, more importantly, keeps them off your competitors’ websites. The majority of consumers don’t shop around all that much, and once you’ve got them onto your website, you’re more likely to make a sale. E-commerce SEO lets you rank high and keeps your brand in customers’ minds, even when they don’t buy from you.
How to master E-commerce SEO?
E-commerce SEO is mostly a matter of using the right keywords, attractive web design, and URLs to maximize your web presence. Doing it well isn’t too hard, but doing it really well can be a challenge. There are plenty of E-commerce SEO experts who can help you in this area.
If you need more pointers about E-commerce SEO, feel free to give us a call to find out more.
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