Digital Marketing For Your Small Business
Marketing is the keystone of pretty much any business. After all, good marketing brings you more customers, makes them happy, and encourages them to keep shopping with you. It’s the digital age and more customers than ever are buying products and services online. This means that you need to get to grips with digital marketing too.
What is digital marketing?
Digital marketing is simply the marketing that you do online. Digital marketing includes online advertisements, interacting with customers on social media, sending out email newsletters, native advertising (for example, in YouTube videos and on blogs), and more.
Why do you need to focus on digital marketing?
In this digital age, customers are shopping online more than they’re shopping in actual stores. Seriously. The gap between online retailers like Amazon and brick-and-mortar stores like Walmart is getting wider and wider, and it’s the online retailers who are winning. Two thirds of US adults shop online now. The average adult spends a quarter of their waking hours online, so you need to find them there and use digital marketing to capture their interest. Billboards and TV commercials won’t cut it anymore. If you haven’t yet done so, you need to get online!
How can you master digital marketing?
First, you need to get online. Create a website that’s inviting and easy to navigate. Get active on social media accounts to promote your business and interact with customers to respond to feedback and strengthen your brand. Find your customers online and use digital marketing to appeal to them right there, on websites they’re already visiting regularly. If digital marketing doesn’t seem like your bag? Well, it’s still necessary, so get a professional to handle your digital marketing campaign for you.
If you need help with your digital marketing strategy, or you’re interested in finding out how digital marketing could help your business, give us a call!
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