Internet marketing is one of the most wide-reaching ways to promote your business. It can be hard to pinpoint potential customers through traditional means of advertising, but online your message spreads fast. The digital world is booming and there’s never been a better way to find customers, tell them what you’re all about, and convince them to buy your products.
What exactly is internet marketing?
Internet marketing is any marketing that you do online. People often think of it purely as advertisements on websites but it really comprises so much more. Your business can do internet marketing via social media, video hosting platforms, email, blogs, and so much more.
How does internet marketing work?
Internet marketing reaches out to your current and potential customers on the platforms they’re already using. You don’t have to hope the right people drive past your billboard or listen to the radio when your advertisement plays. Instead, you can use social media insights to target your customers on the profiles they check every day on Facebook, Instagram, Twitter, and similar sites. You can advertise right in their email inboxes so your name and brand sticks in their minds and builds credibility with them.
What can internet marketing do for your business?
These days, online shopping is starting to overtake instore shopping. Adults are online for an average of five hours per day, and adolescents are almost always plugged in. Internet marketing lets you reach these people and makes you more credible by allowing you to interact with your customers directly. According to Hubspot, 81% of consumers do online research before making big purchases and you can appeal to them with internet marketing, improving your sales and revenue just like that.
If you want to find out more about internet marketing and how to do it well, feel free to give us a call!
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