Website Terminology Glossary
A title tag is an HTML element that specifies the title of a web page. It is displayed in the browser’s title bar and is also used by search engines as the title of the search results snippet for that page.
The title tag is important for several reasons:
Search engine optimization (SEO)
The title tag is one of the most important on-page factors that search engines use to determine the relevance and content of a web page. A well-written title tag can help improve a page’s ranking in search engine results pages (SERPs).
The title tag appears at the top of the browser window and in search engine results, making it the first thing users see about a web page. A clear and descriptive title tag can help users understand what the page is about and encourage them to click through to the website.
The title tag can also include the brand name or company name, which can help reinforce brand recognition and increase brand awareness.
Screen readers for visually impaired users often read the page title as the first element on a page. A descriptive and accurate title tag can help ensure that the page is accessible to all users.
In summary, the title tag is an important element of a web page’s HTML code that plays a critical role in both SEO and user experience. A well-written and descriptive title tag can help improve search engine rankings, encourage user clicks, increase brand recognition, and improve website accessibility.