Website Terminology Glossary
Meta tags are HTML tags that provide information about a web page to search engines and other programs that use the HTML code. Meta tags are not displayed on the webpage itself, but are included in the HTML code that makes up the webpage. There are several types of meta tags, but the most common ones are:
A meta description provides a brief summary of what a webpage is about. This summary is displayed in search engine results, so it is important to write a compelling description that accurately reflects the content of the page.
<meta name="description" content="Learn about the benefits of using meta tags for SEO and how to optimize them for your website.">
Meta keywords: A meta keywords tag includes a list of keywords that are relevant to the content of a webpage. While search engines no longer use this tag as a ranking factor, it can still be useful for internal organization and categorization of webpages.
<meta name="" keywords"" content="" meta tags, SEO, keywords, optimization"">
Meta robots: A meta robots tag provides instructions to search engine robots about how to handle a webpage. It can be used to tell search engines not to index a page, or to follow or nofollow links on the page.
<meta name=""robots"" content=""index, follow"">
Some benefits of using meta tags include:
Improved search engine ranking
By providing accurate and relevant information about a webpage, meta tags can help search engines understand the content of the page and improve its ranking in search results.
Better user experience
A well-written meta description can provide users with a clear and compelling summary of what a webpage is about, improving their experience and increasing the likelihood that they will click through to the page.
Increased click-through rate
A well-written meta description can also increase the click-through rate from search engine results, as users are more likely to click on a result that accurately reflects their search query.
Meta tags are an important aspect of SEO and can help improve the visibility and ranking of webpages in search engine results, as well as improve the user experience for visitors to a website.