Website Terminology Glossary
Call to Action (CTA)
A call to action (CTA) is a marketing technique that prompts a user to take a specific action, such as signing up for a service, subscribing to a newsletter, or making a purchase. It is typically presented as a button or link on a webpage or in an email, and is designed to encourage users to take action by making it clear what they should do next.
Here are some examples of common call to action phrases:
- Sign up now
- Subscribe to our newsletter
- Buy now
- Download our free trial
- Get started today
- Join our community
- Learn more
- Register for our webinar
- Schedule a consultation
- Claim your discount
Effective CTAs are typically clear, concise, and action-oriented, and are designed to encourage users to take action by providing a clear benefit or value proposition. They should also be prominently displayed on the page, with contrasting colors and a clear design that draws the user’s attention.
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