Above the fold

“Above the fold” refers to the portion of a website or web page that is visible to the user without the need for scrolling down. It is the area that appears on the screen when the page first loads, without requiring any further interaction from the user.

The term “above the fold” is derived from the newspaper industry, where it refers to the portion of a newspaper that is visible when it is folded in half and displayed on a newsstand.

In web design, the above the fold section is considered to be a prime real estate for important content, as it is the first thing that users see when they land on a website. This makes it a crucial area for placing content that can capture the user’s attention and encourage them to engage with the site.

Examples of content that might be placed above the fold include the website’s logo, navigation menu, call-to-action buttons, headlines, images, and important information about the website or business. By placing these elements in the above the fold section, designers can improve the user experience and increase the likelihood of users engaging with the site or taking the desired action.

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