Website Terminology Glossary
Website traffic refers to the number of visitors and visits a website receives. It is typically measured by the number of page views, sessions, or unique visitors a website receives over a specific period of time, such as a day, week, or month.
Website traffic can be generated through a variety of sources, including organic search engine traffic, social media traffic, paid advertising, email marketing, referral traffic, and direct traffic. Tracking website traffic is important for understanding how visitors are interacting with a website, which pages or content are most popular, and where visitors are coming from. This information can be used to optimize a website for better user engagement and to drive more targeted traffic to the site.