Website Terminology Glossary
Website analytics is the measurement, collection, analysis, and reporting of website data to understand and optimize website usage. It involves tracking and interpreting website visitor behavior to gain insights into how users interact with a website, what content is most popular, and how to improve website performance.
Some examples of website analytics tools and metrics include:
This is one of the most popular website analytics tools. It provides information on website traffic, user behavior, referral sources, and conversion rates.
These tools show where website visitors are clicking, scrolling, and spending the most time on a website. This information can help website owners identify popular content and areas that need improvement.
Conversion rate optimization (CRO)
CRO involves analyzing website data to identify ways to improve the conversion rate of a website. This can include A/B testing, changing the layout or design of a website, and modifying website content.
Search engine optimization (SEO)
This involves optimizing a website to improve its visibility in search engine results pages. Website analytics tools can provide data on website traffic from search engines, keyword rankings, and the effectiveness of SEO efforts.
Social media analytics
These tools measure the impact of social media marketing efforts on website traffic and engagement. This can include tracking likes, shares, and comments on social media platforms and analyzing how these metrics correlate with website traffic.