Website Terminology Glossary
Organic SEO (Search Engine Optimization) refers to the practice of optimizing a website’s content and structure to improve its visibility and ranking on search engine results pages (SERPs) for relevant search queries without using paid methods such as pay-per-click (PPC) advertising.
Some benefits of organic SEO include:
Organic SEO is typically less expensive than paid advertising methods, as it does not require ongoing payments to maintain a website’s search engine ranking.
Organic SEO can provide long-lasting benefits, as high search engine rankings can continue to drive traffic to a website over time.
Improved search engine rankings can lead to increased visibility for a website, making it more likely that potential customers will find and visit the site.
Organic SEO can help businesses target their ideal customers by optimizing their website for relevant search queries.
Builds trust and credibility
High search engine rankings can help build trust and credibility with potential customers, as they may see the website as more authoritative and trustworthy.
Organic SEO is an important aspect of digital marketing, as it can help businesses improve their online presence and attract more traffic to their website.